So, it’s 2016.  Happy 2016, or “Happy Cohiba Year”, as the branding geniuses at Habanos S.A. have oh-so-deftly coined it in their marketing juggernaut.  LOL.

I heard the start of this during this past November’s Encuentros Partagas down in Havana.  Didn’t think much of it – meh, it’s the 50th anniversary of Cohiba, for SURE they will milk it for all it’s worth.

But recently…

Now, that poster / ad looks to be a Siglo VI in the model’s hand.  But, I’ve heard and seen of some further updates, and the new Cohiba stick being rolled to commemorate the anniversary is to be a new 60 ring gauge by 178 mm (7″-1/8″) monstrosity.

What a shit show, Habanos, seriously.

Another class act way of destroying the traditional aspects behind the Cuban cigar, and manipulating things for utmost profit and bastardization of a marca’s / brand’s history.

I’m just waiting for the Cohiba Reserva Maduro 5 Open Nub next.